Welcome!
Thanks for stopping in...
I'm Trish, a mom, grandmother, and small business owner since 1997, born and raised in North Carolina.
I, too, am a small business owner who gets the struggle of juggling multiple roles and making smart marketing choices. Since starting my entrepreneurial journey in 1997, I've seen the digital landscape transform. Forget sizing up Yellow Pages ads—Google is the modern directory. It's where customers find reliable info about your business, not social media. Google Maps is the ultimate local marketing tool, leveling the playing field against big brands with hefty SEO and ad budgets that small businesses can't match.
Google's Map listings are designed to help local businesses shine in their communities. I teach small business owners how to optimize their Google Business Profile to rank in the top 3 local pack results. It's a straightforward strategy that demands consistency and a bit of know-how. For businesses that hire me, I ensure it's done right, because local visibility is non-negotiable.
My passion is independent local pharmacies. I work closely with them, understanding their unique challenges—slim margins, supply chain issues, and PBM hurdles—while they strive to serve their communities.
How Do You Know if Your Marketing is Working?
The Answer is really simple...
To achieve a successful return on investment (ROI), your returns must surpass your initial investment. Tracking every dollar spent is crucial to evaluate the effectiveness of your strategy.
Marketing and advertising are distinct approaches.
Marketing focuses on long-term growth, establishing a solid foundation for your business to ensure advertising campaigns are effective when implemented.
For small businesses, a well-built and consistently maintained foundation may eliminate the need for advertising.
Every business has unique needs and goals, with no one-size-fits-all solution. However, a strong and well-maintained presence on Google is essential for all businesses. Google Map results rely on Local SEO, which differs significantly from traditional organic SEO focused on websites.
When operating on a limited budget, meticulously track every cent of your investment. Knowing how new customers discover your business is critical. If you cannot measure results from the start, reconsider your investment.
Be wary of companies demanding long-term contracts, as this can be a warning sign. If a marketing or advertising effort yields trackable results, a long-term contract may not be necessary. However, some argue that long-term strategies require contracts because business owners may lack patience and abandon the strategy prematurely. While this can be valid, analytics should always reflect the overall performance.
